People asking about event production briefs now know their message landed and what follows. Guessing has been designed out of it.
Neil DabneyBookings supervisor, outdoor event production company
CS0425 working daysNew Hampshire
What happens after an event production briefs inquiry is sent
Outdoor event production company, Manchester, New Hampshire. Each submission is met with a summary page explaining the next step towards a scoping discussion with the production team.
- Client
- Outdoor event production company
- Region
- Manchester, New Hampshire
- Team
- 4 staff; one locally managed operation
- Timeline
- 25 working days after content approval
Q0200:02:00Before
Where they started, and what kept going wrong
Starting point
The event production briefs form's only response was to reload the homepage. Senders were left to assume the message had gone somewhere.
The problem
When it comes to event production briefs, some people sent the same request twice, and others rang to check it had arrived. Staff lost time merging duplicates and reassuring callers instead of responding.
Q0300:04:30Build
What we built
Answer: Each submission is met with a summary page explaining the next step towards a scoping discussion with the production team. The accompanying email tells the sender how to fix a mistake and when the team normally replies.
Features used
Confirmation page
Acknowledgment email
Correction contact
Opening-hours guidance
Q0400:07:00Schedule
25 working days, approval to handover
Answer: 25 working days after content approval, including staff review and handover.
- Day 0
Content approved
The clock starts once the client approves the content the work is built from.
- Build
What we built
Confirmation page, Acknowledgment email, Correction contact, and more.
- Review
Staff review
The outdoor event production company's own team checks the work before it goes live.
- Day 25
Handover
Handed over 25 working days after content approval.
Q0500:09:30After
What changed
Answer: With event production briefs, the reassurance traffic has moved onto the page. Staff time goes into answering inquiries instead of confirming they exist.
Q0600:11:40Q and A
Questions about this case study
How long did this project take?
25 working days after content approval, including staff review and handover.
Which plan includes this work?
Everything this project used is included on every EventWebStudio plan (Load-In, Showtime, Encore), from $127 a month with the $697 build fee invoiced after launch.
Why is the client not named?
On purpose. The case study names the type of business (outdoor event production company) and the region (Manchester, New Hampshire) only, so no business name, web address or logo appears. The quote is Neil Dabney's own words, used with permission.
Q1300:29:00Curtain
See what this would look like for your event business
A 30-minute walk-through on your screen, starting from this case study. Plans from $127 a month, the $697 build fee invoiced only after launch.