Frequently asked questions

7 days on Load-In, 10 on Showtime while the AI agents are trained, and 15 on Encore with the Content Engine running. The clock starts at your onboarding call, not at purchase, so the sooner the form is in, the sooner you are live.

No. We are a website design and management company, not an event planning company, production company or event management firm. We build and run the website that markets and books your events. Everything about running the event itself, including permits, vendors and day-of logistics, stays entirely with you.

Yes. A dedicated page is built for each event type you name during onboarding, from weddings to corporate conferences to galas, each written for how that buyer decides. Adding another event type later is a standard revision.

A custom-coded website with your home, about, event-type pages, a portfolio organized by event type, a media kit page, market pages for the areas you serve, an inquiry form routed into your CRM, and privacy, terms, cookie and accessibility pages. It is hosted, secured and on your domain, and your client portal is open the same day. On Showtime and Encore the AI Engine is switched on too.

We do not plan, produce or run events, handle permits or vendors, or process ticket or donation payments ourselves. Ticketing and donations link out to the platform you already use. Photography is not included: we build with the photos you send. Anything outside the plan is agreed in writing before any work starts.

A revision is any change request you send, and there is no limit on how much goes into one. New event-type page, updated pricing, a different photo set, a colour change: each is one revision. So is something much larger. "Build two new pages, here is the copy and photos for both" is one revision, not two. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days of you sending it, whatever the size.

Raise it in your client portal. You describe the change, attach anything we need, and it lands with the team as a tracked request so you can see where it is. You can also email us or reply to any thread with our team, and we log it for you. Unused revisions do not roll over to the next month.

Yes, at any time. Send the copy and any photos you want on the page and it is built as a single revision, live within 2 to 5 working days.

On Showtime and Encore, a missed call is texted back automatically within a minute so the inquiry does not go to the next planner on the list, and a chat widget on the site answers common questions about your services and availability. You review every script before launch, and the agent hands off anything that needs a human decision.

AI usage on Showtime and Encore is billed monthly in arrears at what our providers charge us, on top of the flat monthly fee. There is no markup and no separate setup charge.

Only what is in the scripts you approved before launch. On Showtime and Encore it answers questions about your services and process, takes the inquiry details you asked for and books a call into your calendar. It is configured not to give professional advice or commit you to a date or a price, and it hands those to a person.

Yes. Business texting in the United States needs A2P 10DLC carrier registration, and we file it for you. Carrier fees are passed through at cost. Your forms carry consent wording for text messages written with the Telephone Consumer Protection Act (TCPA) in mind, and you remain responsible for consent, opt-out and record keeping for your own messages.

SEO is being found and ranked in search results. AEO, answer engine optimization, is being the answer a search engine or voice assistant lifts directly, which comes from answer-first copy and FAQ blocks. GEO, generative engine optimization, is being cited by AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews, which comes from consistent facts, structured data and an llms.txt file. Every site we build is set up for all three.

Yes, for the markets you genuinely serve. Each gets its own page crossed with the event types you run there, written about that market rather than a template with the city swapped, because thin copied pages get filtered by search engines. We never create a page for a city you do not work in.

No one can. What we do is make it more likely: plain, consistent facts about your business on every page, answer-first copy, FAQ blocks, structured data and an llms.txt file that describes your site. What we do guarantee is local ranking: your site starts ranking for local searches in your area within 3 to 5 months of launch, or we continue the search work at no extra charge.

JSON-LD matched to each page: Organization or LocalBusiness for your company, Service for each event type, FAQPage where the page shows questions and answers, BreadcrumbList for navigation, and Review only for real reviews you have permission to publish. We never mark up something a visitor cannot see on the page.

A privacy policy, terms of use, a cookie policy and an accessibility statement, written for your business. The cookie banner genuinely holds back analytics and marketing tags until a visitor agrees. These pages help you meet common requirements; they are not legal advice, and we recommend your own counsel reviews anything specific to your business.

It is built with WCAG 2.2 AA in mind: sufficient color contrast, keyboard-usable menus and forms, alt text on images, readable text sizes and support for reduced motion. That helps you meet what the Americans with Disabilities Act (ADA) expects of a business website. No build can promise full compliance on its own, and content you add later also matters, so we check changes as we make them.

We build a redirect map from your current site's URLs to the new ones before anything old comes down, so existing rankings and inbound links carry over rather than being lost in the switch.

If you already own a domain, we point it at the new site so nothing changes for people who know your address. Existing copy, photos and past-event details are reviewed during onboarding and rebuilt into the new page structure rather than copied as-is.