The categories match how people really contact us about event production briefs. The guesswork about who is new has gone.
Winifred BridgewaterBusiness coordinator, christmas market production team
CS1015 working daysOregon
Helping event production briefs visitors state their purpose
Christmas market production team, Salem, Oregon. Visitors now begin by choosing their purpose: a new inquiry, an existing request or a general question.
- Client
- Christmas market production team
- Region
- Salem, Oregon
- Team
- 7 staff; one locally managed operation
- Timeline
- 15 working days after content approval
Q0200:02:00Before
Where they started, and what kept going wrong
Starting point
The event production briefs contact route made no distinction between a first approach and a follow-up on an active matter.
The problem
With event production briefs, nothing in the inbox indicated what a message was for. Staff opened each one blind, sorting new requests from follow-ups by hand.
Q0300:04:30Build
What we built
Answer: Visitors now begin by choosing their purpose: a new inquiry, an existing request or a general question. Each leads to its own route, with the new-inquiry form collecting event format, venue and technical requirements.
Features used
Contact categories
Separate follow-up route
Relevant form fields
Clear button labels
Q0400:07:00Schedule
15 working days, approval to handover
Answer: 15 working days after content approval, including staff review and handover.
- Day 0
Content approved
The clock starts once the client approves the content the work is built from.
- Build
What we built
Contact categories, Separate follow-up route, Relevant form fields, and more.
- Review
Staff review
The christmas market production team's own team checks the work before it goes live.
- Day 15
Handover
Handed over 15 working days after content approval.
Q0500:09:30After
What changed
Answer: When it comes to event production briefs, visitors identify their purpose before typing a word. Staff receive a meaningful category with every message and can keep ongoing conversations apart from new ones.
Q0600:11:40Q and A
Questions about this case study
How long did this project take?
15 working days after content approval, including staff review and handover.
Which plan includes this work?
Everything this project used is included on every EventWebStudio plan (Load-In, Showtime, Encore), from $127 a month with the $697 build fee invoiced after launch.
Why is the client not named?
On purpose. The case study names the type of business (christmas market production team) and the region (Salem, Oregon) only, so no business name, web address or logo appears. The quote is Winifred Bridgewater's own words, used with permission.
Q1300:29:00Curtain
See what this would look like for your event business
A 30-minute walk-through on your screen, starting from this case study. Plans from $127 a month, the $697 build fee invoiced only after launch.