What does the AI Engine actually do?
On Showtime and Encore, a missed call is texted back automatically within a minute so the inquiry does not go to the next planner on the list, and a chat widget on the site answers common questions about your services and availability. You review every script before launch, and the agent hands off anything that needs a human decision.
How is AI usage billed?
AI usage on Showtime and Encore is billed monthly in arrears at what our providers charge us, on top of the flat monthly fee. There is no markup and no separate setup charge.
What does the AI receptionist say when it answers a call?
Only what is in the scripts you approved before launch. On Showtime and Encore it answers questions about your services and process, takes the inquiry details you asked for and books a call into your calendar. It is configured not to give professional advice or commit you to a date or a price, and it hands those to a person.
Do you handle the text messaging registration?
Yes. Business texting in the United States needs A2P 10DLC carrier registration, and we file it for you. Carrier fees are passed through at cost. Your forms carry consent wording for text messages written with the Telephone Consumer Protection Act (TCPA) in mind, and you remain responsible for consent, opt-out and record keeping for your own messages.
What do the weekly articles actually cover?
Sourced, event-industry topics written for your service area and event types: planning timelines, venue considerations, seasonal comparisons and the questions your buyers search before they ever fill in a form. Every plan includes at least 2 a week, each 2,500 to 3,200 words, and every figure links to where it came from.
Can we request specific article topics?
Yes. Send topic requests through your client portal at any time and our editorial team works them into the schedule alongside the topics we identify from search demand in your market.
How fast will our site be?
Every page we build and host is guaranteed to score 90+ on Google PageSpeed on mobile and desktop. Pages are custom coded, ship very little JavaScript and are served from Cloudflare's global edge. If a page slips below 90+ because of our work, we fix it at no charge, and we check it on an ongoing basis rather than once at launch.
What is the difference between SEO, AEO and GEO?
SEO is being found and ranked in search results. AEO, answer engine optimization, is being the answer a search engine or voice assistant lifts directly, which comes from answer-first copy and FAQ blocks. GEO, generative engine optimization, is being cited by AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews, which comes from consistent facts, structured data and an llms.txt file. Every site we build is set up for all three.
Do you build location pages for the cities we work in?
Yes, for the markets you genuinely serve. Each gets its own page crossed with the event types you run there, written about that market rather than a template with the city swapped, because thin copied pages get filtered by search engines. We never create a page for a city you do not work in.
Can you guarantee we appear in ChatGPT or Google AI Overviews?
No one can. What we do is make it more likely: plain, consistent facts about your business on every page, answer-first copy, FAQ blocks, structured data and an llms.txt file that describes your site. What we do guarantee is local ranking: your site starts ranking for local searches in your area within 3 to 5 months of launch, or we continue the search work at no extra charge.
Is the site accessible?
It is built with WCAG 2.2 AA in mind: sufficient color contrast, keyboard-usable menus and forms, alt text on images, readable text sizes and support for reduced motion. That helps you meet what the Americans with Disabilities Act (ADA) expects of a business website. No build can promise full compliance on its own, and content you add later also matters, so we check changes as we make them.