Websites for event planners, producers and event managers

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Q0100:00:30Service

SEO for event planners built into the pages, not bolted on afterward

SEO for event planners works when the site has a specific page for every event type and market you serve, backed by weekly sourced content, because a single "we plan events" page gives a search engine nothing distinct to rank.

What it costs

  • Plans$127 a month
  • Build fee$697, after launch
  • Live in7 days
  • Revisions5 a month
  • Domain and hostingIncluded

Q0200:02:00Notes

Signs your current site is costing you inquiries

  • You do not show up when someone searches for your kind of event in your own city.

  • Your site has not published anything new in months.

  • You have one page trying to rank for every event type you run.

  • AI assistants describe your business wrongly or not at all.

Q0300:04:00Casting

Who SEO for event planners is for

Answer: Planners and producers who want more inquiries from search in their own markets, and want SEO, answer-engine and AI-search work done as part of the website rather than as another retainer.

Infographic with Tempo, the studio mascot: How event planners get found. A page per event type; A page per market; Weekly sourced articles; Schema matched to each page; More inquiries from search.

Q0400:06:00Detail

A page for every event type and market

Search demand for "wedding planner in [city]" and "corporate event planner in [city]" are different searches with different intent, and a single generic services page cannot rank well for both. Each event type crossed with each market you serve gets its own page, built during onboarding.

  • A page per market you actually serve

  • A page per event type you run

  • 2 to 3 sourced articles a week, depending on tier

Q0500:08:00Detail

Schema matched to the page, not blanket tags everywhere

Structured data is applied by page type: Service and BreadcrumbList on event-type pages, FAQPage wherever visible FAQs appear, and BlogPosting with Person on articles. It is never the same generic Organization tag pasted across every page regardless of content.

Q0600:10:00Detail

Content that targets how buyers actually search

Weekly articles cover planning timelines, venue comparisons and seasonal considerations, written for your event types and market rather than generic lifestyle content, and every figure links to where it came from.

Q0700:12:00House

What event business owners say

  • If you only look at the design you miss the best bit, which is the inquiry form. Every submission arrives with event format, venue and technical requirements filled in, which used to take us a second email to obtain. We answer properly on the first reply far more often than we used to.

    Celia NorthwoodNew business coordinator, hybrid conference production teamNaperville, Illinois

    Got: Inquiry form and response workflow for event production briefs (Load-In)

  • My first check was simple: open the event production briefs page on a mobile and try to get in touch. The essentials are within the first screen, with an obvious way to inquire. Sending the link by text during a call finally works the way it should.

    Abigail HollisterFront office lead, charity gala production companySt. Petersburg, Florida

    Got: Mobile navigation and page layout for event production briefs (Load-In)

Q0800:14:00Case file

Case studies: SEO for event planners in practice

See all 20 case studies

Q0900:16:00Deliverables

What you get

Answer: the finished, hosted website below, built for you and then kept up to date every month.

  • Market and event-type pages

    Built to rank for the specific searches your buyers actually use.

  • Weekly researched articles

    2,500 to 3,200 words each, sourced and cited, published on schedule.

  • Schema matched to page type

    Service, FAQPage and BlogPosting markup, not one blanket tag everywhere.

  • A 90+ PageSpeed guarantee

    Speed is a ranking factor and a conversion factor at once.

  • llms.txt and a machine-readable sitemap

    So AI answer engines can find and cite your pages accurately.

Q1000:18:00Process

How it works and how long it takes

Answer: order, a 15-minute form, one call, then a live site in 7 to 15 days depending on plan, with the build fee invoiced only after you approve it.

  1. Order

    Choose a plan

    First month charged; the $697 build fee is not.

  2. Day 0

    Onboarding form

    About 15 minutes: event types, markets, brand, domain and CRM.

  3. Day 1

    One call

    Gaps filled, launch date agreed, scripts agreed on AI plans.

  4. Build

    Live in 7 to 15 days

    7 on Load-In, 10 on Showtime, 15 on Encore.

  5. Launch

    You approve, we launch

    The build fee is invoiced after you approve; then 5 revisions a month.

Q1100:20:00Scope

What is not included

Answer: we build and run the website. The events themselves, payments and photography stay with you and the platforms you already use.

  • Planning, producing or running your events, and any permits, vendors or logistics.
  • Processing ticket, table or donation payments: those pages link to the platform you already use.
  • Photography and video shoots: we build with the photos and footage you send.
  • Anything outside your plan, unless agreed in writing before work starts.

Q1200:22:00Guarantee

What is guaranteed, and what happens if we miss it

Answer: you pay the build fee only after approving the live site, every page is guaranteed 90+ on PageSpeed, local ranking is guaranteed within 3 to 5 months with free continued work if it is missed, and your domain and content stay yours. All sales are final otherwise, and the conditions are printed under each promise.

  • The $697 build fee comes after you approve

    Nothing is charged for the build until your site is live and you have confirmed you are satisfied with it. If you cancel before the build starts, no build fee is charged at all.

    Condition: Due within 7 days of the invoice once you have approved the live site.

  • 90+ PageSpeed on every page we build

    On mobile and desktop, checked on an ongoing basis. If a page slips below it because of our work, we fix it at no charge.

    Condition: Does not cover changes you or third parties make, or content published against our advice.

  • Local ranking within 3 to 5 months

    Your site starts ranking for local searches in your area within that window of launch, or we continue the search work at no additional charge until it does.

    Condition: Covers your area and your services, not terms outside them. The remedy is the work, not a refund.

  • You keep your domain and your content

    The domain is registered in your name. If you leave, we transfer it at no charge and send an export of your content and articles within 14 days.

    Condition: Design and code stay ours; your words, photos and domain stay yours.

The full wording is in the terms and conditions and the refund policy.

Q1300:24:00Budget

What does SEO for event planners cost?

Answer: from $127 a month plus a $697 one-time build fee invoiced after launch. Here is what moves the number, and what never does.

The plan you choose
Load-In $127, Showtime $267 plus AI usage, Encore $647 a month.
AI usage
On Showtime and Encore, billed monthly in arrears at what our providers charge, no markup. Text-message carrier fees at cost.
Extra revisions
5 a month included; beyond that $20 each, no hourly billing.
What never changes the price
The number of event-type or market pages, hosting, bandwidth, SSL or the domain. Those are inside the monthly fee.

Q1400:26:00Patch

What is in each plan, feature by feature

Answer: every plan includes the website, hosting, search foundations, articles and monthly care; Showtime adds the AI Engine (AI receptionist, missed-call text back, chat and text-message agents); Encore adds the Content Engine's faster article schedule.

Every feature, and the lowest plan that includes it
FeatureLoad-InShowtimeEncore
Pages that open before the elevator pitch is finishedIncludedIncludedIncluded
A dedicated page for every kind of event you runIncludedIncludedIncluded
A portfolio organized by event type, not one long photo feedIncludedIncludedIncluded
An inquiry form that reaches the right person, every timeIncludedIncludedIncluded
Weekly researched articles, written for event searchIncludedIncludedIncluded
The AI Engine: text-back and a day-of chat conciergeNot includedIncludedIncluded
The Content Engine: a faster publishing scheduleNot includedNot includedIncluded
A client portal from day oneIncludedIncludedIncluded
A press and sponsor page that stands in for the deck you keep emailingIncludedIncludedIncluded
A page for every city or region you actually serveIncludedIncludedIncluded
An AI receptionist for the calls your team cannot takeNot includedIncludedIncluded
An AI chat on your site and a text-message agent that booksNot includedIncludedIncluded
SEO, answer-engine and AI-search foundations, built inIncludedIncludedIncluded
A local ranking guarantee with a real remedyIncludedIncludedIncluded
Managed hosting, SSL and security, never billed separatelyIncludedIncludedIncluded
Your domain, in your name, and your content if you leaveIncludedIncludedIncluded
5 revisions a month, any size, no hourly billingIncludedIncludedIncluded
A move from your current site that keeps what already ranksIncludedIncludedIncluded
Privacy, terms, cookie and accessibility pages that come with the siteIncludedIncludedIncluded
Monthly fee$127$267 + AI usage$647 + AI usage

Every plan carries the same $697 one-time build fee, invoiced only after your site is live and approved. AI usage on Showtime and Encore is billed monthly in arrears at what our providers charge us, with no markup. Text-message carrier fees are passed through at cost.

Q1500:28:00Q and A

Questions about SEO for event planners

How long until we see ranking movement?

We guarantee your site starts ranking for local searches in your area within 3 to 5 months of launch; if it has not, we continue the search work at no additional charge until it does.

Do you do SEO work outside the website itself, like backlinks?

The plan covers on-site SEO: page structure, schema, speed and weekly content. It does not include a separate backlink outreach campaign.

Will you invent statistics to make our pages more persuasive?

No. Every number on the site is either a real price or term, or a statistic cited to its source. We never publish an invented percentage or attendee count.

Can you optimize for AI answer engines, not just Google?

Yes. llms.txt, structured data and answer-first page structure are built for both traditional search and AI-generated answers from the start.

What does SEO for event planners include?

Technical SEO and on-page SEO on every page, a page per event type and per market you serve, structured data, answer-first FAQ blocks, an llms.txt file, and researched articles every week. All of it is included in the monthly plan.

What is AEO and does an event planner need it?

Answer engine optimization is writing so search engines and voice assistants can lift your answer directly. For a planner it means your answers to questions like "how far ahead should we book a wedding planner" can appear as the answer, with your name on it.

Do you build location pages?

Yes, for the markets you genuinely serve, each written for that market and crossed with your event types. That is how a planner grows organic traffic from local searches without thin copied pages.

What if we already rank for some searches?

We keep what works. Before anything changes we map your existing URLs to the new ones with 301 redirects so current rankings carry over.

Q1300:29:00Curtain

See it built for your business

A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, and a person on the team replies within one working day.