An event production briefs visitor no longer needs to understand how we are organized. The page routes them; that is its job now.
Ivan HathawayScheduling supervisor, brand activation production company
CS1120 working daysTexas
The right office, first time, for event production briefs
Brand activation production company, Plano, Texas. Each area's details appear with its own contact route.
- Client
- Brand activation production company
- Region
- Plano, Texas
- Team
- 10 staff; one locally managed operation
- Timeline
- 20 working days after content approval
Q0200:02:00Before
Where they started, and what kept going wrong
Starting point
The business described event production briefs on a general page and left visitors to deduce which contact details applied to their area.
The problem
Day to day with event production briefs, misrouted calls were a daily tax on everyone's patience. The site's location information existed but was never joined up with the inquiry route.
Q0300:04:30Build
What we built
Answer: Each area's details appear with its own contact route. Submissions carry the selected location along with event format, venue and technical requirements, reaching the right team directly.
Features used
Local contact panel
Location selection
Location-aware notifications
Opening hours
Where this lives in the package
Q0400:07:00Schedule
20 working days, approval to handover
Answer: 20 working days after content approval, including staff review and handover.
- Day 0
Content approved
The clock starts once the client approves the content the work is built from.
- Build
What we built
Local contact panel, Location selection, Location-aware notifications, and more.
- Review
Staff review
The brand activation production company's own team checks the work before it goes live.
- Day 20
Handover
Handed over 20 working days after content approval.
Q0500:09:30After
What changed
Answer: For event production briefs, inquiries now introduce themselves to the correct office.
Q0600:11:40Q and A
Questions about this case study
How long did this project take?
20 working days after content approval, including staff review and handover.
Which plan includes this work?
Everything this project used is included on every EventWebStudio plan (Load-In, Showtime, Encore), from $127 a month with the $697 build fee invoiced after launch.
Why is the client not named?
On purpose. The case study names the type of business (brand activation production company) and the region (Plano, Texas) only, so no business name, web address or logo appears. The quote is Ivan Hathaway's own words, used with permission.
Q1300:29:00Curtain
See what this would look like for your event business
A 30-minute walk-through on your screen, starting from this case study. Plans from $127 a month, the $697 build fee invoiced only after launch.