Our event production briefs page finally behaves on the device people actually use. The menu-navigation phone calls have ended.
Henry FarnhamClient onboarding supervisor, fashion show production company
CS0215 working daysSouth Carolina
The short path to event production briefs on mobile
Fashion show production company, Columbia, South Carolina. A compact mobile menu now groups an overview, production responsibilities and previous event formats and a clearly labeled inquiry button.
- Client
- Fashion show production company
- Region
- Columbia, South Carolina
- Team
- 13 staff; one locally managed operation
- Timeline
- 15 working days after content approval
Q0200:02:00Before
Where they started, and what kept going wrong
Starting point
The event production briefs pages were organized around a desktop menu with layers of subsections. Mobile visitors scrolled past paragraphs of copy before finding any way to get in touch.
The problem
With event production briefs, callers kept asking where to find things that were, technically, on the site. The information existed; the path to it did not survive a smaller screen.
Q0300:04:30Build
What we built
Answer: A compact mobile menu now groups an overview, production responsibilities and previous event formats and a clearly labeled inquiry button. Sections were reordered so the questions visitors ask first appear first.
Features used
Mobile navigation
Short page sections
Visible contact action
Readable text sizing
Where this lives in the package
- Pages that open before the elevator pitch is finishedOn every plan. Custom-coded pages served from the edge, 90+ PageSpeed guaranteed on mobile and desktop.
- A dedicated page for every kind of event you runOn every plan. Weddings, corporate, festivals and galas each get their own page, built to how that buyer decides.
Q0400:07:00Schedule
15 working days, approval to handover
Answer: 15 working days after content approval, including staff review and handover.
- Day 0
Content approved
The clock starts once the client approves the content the work is built from.
- Build
What we built
Mobile navigation, Short page sections, Visible contact action, and more.
- Review
Staff review
The fashion show production company's own team checks the work before it goes live.
- Day 15
Handover
Handed over 15 working days after content approval.
Q0500:09:30After
What changed
Answer: When it comes to event production briefs, the journey from landing page to inquiry now works with a thumb. Staff answering questions on the move have a direct page to point people to.
Q0600:11:40Q and A
Questions about this case study
How long did this project take?
15 working days after content approval, including staff review and handover.
Which plan includes this work?
Everything this project used is included on every EventWebStudio plan (Load-In, Showtime, Encore), from $127 a month with the $697 build fee invoiced after launch.
Why is the client not named?
On purpose. The case study names the type of business (fashion show production company) and the region (Columbia, South Carolina) only, so no business name, web address or logo appears. The quote is Henry Farnham's own words, used with permission.
Q1300:29:00Curtain
See what this would look like for your event business
A 30-minute walk-through on your screen, starting from this case study. Plans from $127 a month, the $697 build fee invoiced only after launch.