| Speed and Core Web Vitals | Can be very fast with careful hosting, caching and a lean theme; often slows as plugins and page builders are added. | Custom-coded pages served from Cloudflare's edge, with a 90+ PageSpeed guarantee on mobile and desktop, checked on an ongoing basis. |
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| SEO control | Excellent with the right plugins and someone who knows how to use them. | Full control, done for you: titles, descriptions, headings, URLs, canonical tags and sitemaps are set page by page by us. |
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| Schema / JSON-LD | Usually added by an SEO plugin, configured by you. | JSON-LD matched to each page: Organization, Service, FAQPage, BreadcrumbList, and Review only for real reviews. |
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| AEO and GEO readiness | Possible; depends on the content and plugins you choose. | Answer-first copy, FAQ blocks and an llms.txt file on every site, built for featured snippets and AI assistants. |
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| Hosting and security | You choose and pay for hosting, and keep core, theme and plugins patched. | Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth, inside the monthly fee. |
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| Maintenance burden | Regular: updates, backups, plugin conflicts and security are yours or your developer's. | None for you. There is no dashboard to update and no plugin to patch. |
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| Who does the work | You or a developer you hire. | We do. You send requests; 5 revisions a month of any size are included, completed within 2 to 5 working days. |
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| Content and blog | Best-in-class blogging tools; the writing is yours. | 2 researched articles a week on every plan (3 on Encore), 2,500 to 3,200 words each, every figure sourced. |
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| Design quality | Anything is possible, from a purchased theme to fully custom. | Designed for your event types, with a portfolio organized by event type and a date-first inquiry form. |
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| Accessibility and compliance pages | Depends on the theme, plugins and pages you add. | Privacy, terms, cookie consent that really gates tracking, and an accessibility statement come with the site. |
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| Cost model | The software is free; hosting, premium themes and plugins, and developer time are paid separately. | $127 a month plus a $697 build fee invoiced only after you approve the live site. AI usage at cost on Showtime and Encore. |
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| Lock-in and ownership | Very low: you own the install and can move hosts. | Your domain is registered in your name and transferred free if you leave, with an export of your content within 14 days. The code stays ours. |
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