| Speed and Core Web Vitals | Handled by the platform; you have little control over how pages are built. | Custom-coded pages served from Cloudflare's edge, with a 90+ PageSpeed guarantee on mobile and desktop, checked on an ongoing basis. |
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| SEO control | Basic SEO settings; structure and copy are yours. | Full control, done for you: titles, descriptions, headings, URLs, canonical tags and sitemaps are set page by page by us. |
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| Schema / JSON-LD | Structured data options depend on the builder; custom markup may not be possible. | JSON-LD matched to each page: Organization, Service, FAQPage, BreadcrumbList, and Review only for real reviews. |
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| AEO and GEO readiness | Depends on the content you write. | Answer-first copy, FAQ blocks and an llms.txt file on every site, built for featured snippets and AI assistants. |
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| Hosting and security | Hosted by the platform on a paid plan. | Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth, inside the monthly fee. |
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| Maintenance burden | Low technically; content updates are yours. | None for you. There is no dashboard to update and no plugin to patch. |
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| Who does the work | You. | We do. You send requests; 5 revisions a month of any size are included, completed within 2 to 5 working days. |
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| Content and blog | Basic blogging; writing is yours. | 2 researched articles a week on every plan (3 on Encore), 2,500 to 3,200 words each, every figure sourced. |
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| Design quality | Simple templates built for speed of setup. | Designed for your event types, with a portfolio organized by event type and a date-first inquiry form. |
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| Accessibility and compliance pages | You create the pages yourself. | Privacy, terms, cookie consent that really gates tracking, and an accessibility statement come with the site. |
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| Cost model | A monthly or yearly builder plan; your time on top. | $127 a month plus a $697 build fee invoiced only after you approve the live site. AI usage at cost on Showtime and Encore. |
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| Lock-in and ownership | The site is built on the platform; the domain can be registered with the same company. | Your domain is registered in your name and transferred free if you leave, with an export of your content within 14 days. The code stays ours. |
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