Approving an event production briefs change now means reading the old line and the new line. I see exactly what will appear before it does.
Wilfred BrightwellInquiries coordinator, sporting event production company
CS1625 working daysNew Hampshire
Recorded approvals for event production briefs changes
Sporting event production company, Manchester, New Hampshire. Every change is captured as one brief record: where, from what, to what, approved by whom.
- Client
- Sporting event production company
- Region
- Manchester, New Hampshire
- Team
- 10 staff; one locally managed operation
- Timeline
- 25 working days after content approval
Q0200:02:00Before
Where they started, and what kept going wrong
Starting point
Changes to the event production briefs page were requested through informal messages, often without identifying the exact wording that needed replacing.
The problem
When it comes to event production briefs, requests meant different things to different people. Approval happened in principle, then publication happened in practice, and the two did not always match.
Q0300:04:30Build
What we built
Answer: Every change is captured as one brief record: where, from what, to what, approved by whom. Updates concerning production responsibilities and previous event formats follow the identical route.
Features used
Structured change request
Named approver
Before-and-after preview
Publication check
Where this lives in the package
- A client portal from day oneOn every plan. Request revisions, raise tickets, send files and message the team, all in one place.
- 5 revisions a month, any size, no hourly billingOn every plan. Each change request of any size counts as one revision, completed within 2 to 5 working days; extras are $20 flat.
Q0400:07:00Schedule
25 working days, approval to handover
Answer: 25 working days after content approval, including staff review and handover.
- Day 0
Content approved
The clock starts once the client approves the content the work is built from.
- Build
What we built
Structured change request, Named approver, Before-and-after preview, and more.
- Review
Staff review
The sporting event production company's own team checks the work before it goes live.
- Day 25
Handover
Handed over 25 working days after content approval.
Q0500:09:30After
What changed
Answer: With event production briefs, approval and publication now refer to one recorded version. The follow-up email chains that used to accompany every edit have largely disappeared.
Q0600:11:40Q and A
Questions about this case study
How long did this project take?
25 working days after content approval, including staff review and handover.
Which plan includes this work?
Everything this project used is included on every EventWebStudio plan (Load-In, Showtime, Encore), from $127 a month with the $697 build fee invoiced after launch.
Why is the client not named?
On purpose. The case study names the type of business (sporting event production company) and the region (Manchester, New Hampshire) only, so no business name, web address or logo appears. The quote is Wilfred Brightwell's own words, used with permission.
Q1300:29:00Curtain
See what this would look like for your event business
A 30-minute walk-through on your screen, starting from this case study. Plans from $127 a month, the $697 build fee invoiced only after launch.