I judge a project by what happens after launch. The event production briefs documentation means the site survives my holiday.
Caleb BaxterClient producer, awards ceremony production firm
CS2025 working daysMichigan
Event production briefs documentation the team can actually use
Awards ceremony production firm, Ann Arbor, Michigan. The handover packages a page inventory, update instructions and a contact list, plus a short guided check of the route to a scoping discussion with the production team.
- Client
- Awards ceremony production firm
- Region
- Ann Arbor, Michigan
- Team
- 7 staff; one locally managed operation
- Timeline
- 25 working days after content approval
Q0200:02:00Before
Where they started, and what kept going wrong
Starting point
The previous site's knowledge left with its designer. Updating event production briefs information meant guessing or waiting.
The problem
When it comes to event production briefs, nobody internally knew the procedures: who approves, how to request, what to check. Ordinary maintenance waited on one person's diary.
Q0300:04:30Build
What we built
Answer: The handover packages a page inventory, update instructions and a contact list, plus a short guided check of the route to a scoping discussion with the production team. Ownership of production responsibilities and previous event formats sits with a named person and a named backup.
Features used
Page inventory
Maintenance notes
Backup reviewer
Form check instructions
Support contacts
Where this lives in the package
- A client portal from day oneOn every plan. Request revisions, raise tickets, send files and message the team, all in one place.
- 5 revisions a month, any size, no hourly billingOn every plan. Each change request of any size counts as one revision, completed within 2 to 5 working days; extras are $20 flat.
Q0400:07:00Schedule
25 working days, approval to handover
Answer: 25 working days after content approval, including staff review and handover.
- Day 0
Content approved
The clock starts once the client approves the content the work is built from.
- Build
What we built
Page inventory, Maintenance notes, Backup reviewer, and more.
- Review
Staff review
The awards ceremony production firm's own team checks the work before it goes live.
- Day 25
Handover
Handed over 25 working days after content approval.
Q0500:09:30After
What changed
Answer: With event production briefs, the team holds a usable operating reference from day one after launch. A colleague covering an absence can find the right person and follow documented steps without reconstructing the project's history.
Q0600:11:40Q and A
Questions about this case study
How long did this project take?
25 working days after content approval, including staff review and handover.
Which plan includes this work?
Everything this project used is included on every EventWebStudio plan (Load-In, Showtime, Encore), from $127 a month with the $697 build fee invoiced after launch.
Why is the client not named?
On purpose. The case study names the type of business (awards ceremony production firm) and the region (Ann Arbor, Michigan) only, so no business name, web address or logo appears. The quote is Caleb Baxter's own words, used with permission.
Q1300:29:00Curtain
See what this would look like for your event business
A 30-minute walk-through on your screen, starting from this case study. Plans from $127 a month, the $697 build fee invoiced only after launch.